I've added the link to James' resources on the Spider Specials.....
He's uploaded all the material used in Photoshop/In Design workshops thus far.
Mrs B.
INT. WYMONDHAM HIGH MEDIA STUDIES DEPT - DAY
6.6.13
23.4.13
Year 12 Periods 2/3 Magazine Industry
Sorry that I am not in today......please use the time productively and do the work set.
Period 2
Media Ownership
Make sure you have created a fact sheet on TimeWarner (this should have been done over Easter). If you haven't done so follow the prompt questions below:
TimeWarner is a major media conglomeration with a large portfolio of media companies across the globe - go to the company website and find out:
1. What does the company's mission statement reveal about the aims of Time Warner?
2. Which other media companies do they own?
Why did Time Warner buy IPC media? What benefits are there to both the company and consumer?
More recently, Time Warner has indicated its plans to ditch its publishing wing and 'spin off' IPC media. Why do you think they want to do this?
Extension task
What do you think the benefits are for a media company like Time Warner to have a portfolio of companies spread out across the globe?
- Think potential for production and marketing synergies.......
What are the potential benefits to the consumer of having such large, powerful media companies owning the major share of media production across the planet (oligopoly)?
Conversely, what are the potential disadvantages?
Period 3
Now, spend 10 - 15 minutes updating your essay plan for the following question on media ownership
then give yourself 45 minutes to write your response.
Discuss the issues raised by media ownership in the production of media texts in your chosen media area.
Please leave your responses by the computer at the front of the room.
Mrs B
Year 13 Period 1 Narrative
Morning class - I am not in today but that's no reason not to work!
I photocopied sections from a chapter on narrative - the copies are on top of the laptop stack.
Please read through the sections focusing on:
1. Levi-Strauss (binary opposition)
2. Roland Barthes (textual codes)
Then:
Breakdown the essence of each theorist in terms of their approach to narrative into a bullet point fact sheet (no more than one side of A4). You can do this in pairs or individually.
Then:
Trying applying the theories to an analysis of your AS or A2 production focusing on the construction of narrative.
How useful are the theories to an analysis of the work you have created?
That should keep you going.
Mrs B
ps Don't forget you have mock on Friday.
22.4.13
Year 12 Period 1 Monday, April 22nd
Morning......
I photocopied some exemplar examination material focusing on Section B - it's by the front computer. Please read the examination answers from both candidates, then:
1. highlight particularly effective sentences. Does the candidate offer detailed references to their chosen magazine/company?
2. write a summative comment about the clarity of the response.
Discuss your response to the answers as a whole group. Come up with 3 pointers from each response that will help you in the examination.
Now create a detailed essay plan in response to the following questions (focus on the NME/IPC/Time Warner case study). You can work in pairs for this task.
What significance does the continuing development of digital media technology have for media institutions and audiences?
Discuss the issues raised by media ownership in the production of media texts in your chosen media area.
Hope to see you all tomorrow.
Mrs B
14.4.13
1.2.13
25.11.12
Year 12 Blog development...
Checklist.....
Following my one to one chats on Friday I have compiled a list of posts that need to be on each of your blogs. The posts should be labelled research.
RESEARCH
The following should be on your blogs by the end of this week:
1. Completed practical production videos with learning commentary demonstrating your understanding of the filming technique being explored.
The Homecoming
Shot reverse shot
Foley exercise
Preliminary task
2. Written up notes on EDITING lessons - HOT FUZZ analysis - demonstrate your understanding of editing techniques and their impact on the unfolding narrative of any given film.
Completed After Effects sequences (with learning commentary)
Anatomy of Murder
Teletubbies
3. David Fincher - Case Study
4. Analysis of three Saul Bass title sequences
5. Genre - a precis of the notes I gave you/class discussion about the significance of genre
6. Research into chosen genre - www.filmsite.org
7. Deconstruction of the openings of THREE films in your chosen genre - including the dvd you brought to class
8. Alfred Hitchcock - case study. Upload your essay.
9. Deconstruction of THREE contrasting production company/studio logos/idents.
BLOGS MUST BE DYNAMIC - USE IMAGES/ LINKS/ VIDEOS.
6.11.12
24.10.12
Year 13 G325 Section A: prompt questions...
Can you answer the following questions on your G325 blog please?
1. Outline, briefly, how your approach to your current production work differs from your experience of pre-production at AS.
2. What decisions have you made about the narrative structure of your short film. How has your thinking about narrative moved on since Year 12?
3. To what extent could the short film form be considered a discrete genre?
23.10.12
Half term work - case study on DAVID FINCHER
The video above is on The Art of the Title Sequence. There is also an extended interview with the director David Fincher and clips from the openings of some of his films.
Your job is to:
1. Outline how Fincher approaches the creation of an opening title sequence for a film. (You will need to read the interview and analyse some of the clips of his work. You will see that he notes the work of Saul Bass as an influence).
2. Deconstruct the opening of Fincher's film Se7en. Key words Denotation/connotation.
Then answer the following:
3. What kind of story world is signposted in the opening of the film Se7en?
All work needs to be posted on your blogs by:
WEDNESDAY, NOVEMBER 7th.......
4.10.12
16.9.12
TASK 1 Monday, 17th September G325
Section A of the final written paper (G325) is focused on your own production work - there are clearly links with the 4 evaluation questions for G324.
_________________________________________________________________
Please answer the following questions. They are drawn from Section A: Theoretical Evaluation of Production - Qu 1a.
In the real examination you will comment on both AS/A2 work in response to qu 1a.
June 2011
1. Explain how far your understanding of the conventions of existing media influenced the way you created your own media products. Refer to a range of examples in your answer to show how this understanding developed over time.
Jan 2011
2. Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contribued to your creative decision making. Refer to a range of examples in your answer to show how this understanding developed over time.
Jan 2010
3. Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how this understanding developed over time.
_________________________________________________________________
Please answer the following questions. They are drawn from Section A: Theoretical Evaluation of Production - Qu 1a.
In the real examination you will comment on both AS/A2 work in response to qu 1a.
June 2011
1. Explain how far your understanding of the conventions of existing media influenced the way you created your own media products. Refer to a range of examples in your answer to show how this understanding developed over time.
Jan 2011
2. Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contribued to your creative decision making. Refer to a range of examples in your answer to show how this understanding developed over time.
Jan 2010
3. Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how this understanding developed over time.
9.9.12
3.9.12
Year 13 Examination feedback......
I have just added the Year 13 blogs you had started working on in the summer term.....well some of you. I notice that there are no posts on Ms Shingfield's blog......? You should all have posts on the photoshop workshops you did with James as well as posts on what makes a good film short etc....
I have also uploaded the moderator's comments for unit G321 (Foundation) and G324 (advanced). Our centre marks were not changed - I will give you all an individual breakdown of your marks when I next see you. I will be referring to both of the reports in the first lesson I have with you in order for you to set clear targets for your Advanced Production Portfolio. On our youtube channel - wymondhamhighmedia I have started to add some of our commentaries which I've lifted from the front sheets we have to fill out.
G321 Foundation Portfolio in Media
Comments:
Thank you for the prompt submission of the centre’s entries for this series. The work was uploaded onto a central hub, which was fully accessible for the moderation process and was very ‘user friendly’. Work was clearly labelled and easy to navigate and the centre’s Youtube channel was insightful.
Candidates submitted work from the video brief which was presented on individual blogs. The centre’s comments were clear and referred to the appropriate mark descriptors. Comments also explained how marks had been allocated to individual candidates and included some personalised statements, which is encouraged. Marking was considered to be generally in line with the agreed national standard for this unit.
In research and planning, there was a range of evidence in place which suggested that they had embraced the spirit of the specification. I believe that candidates could have added more variety of presentation to their blogs with a more creative use of ICT, but is was still clear to see that the final artefacts were the products of detailed research and planning.The video work made good use of forms and conventions which made them clearly readable as openings to films within their chosen genre. There was some exemplary camera and editing with a close amount of detail give to sound and foley recording (candidate 3029), excellent to see at AS level. Representation was addressed particularly well through the careful use of camera work and there was a careful consideration of mise-en-scene across all the samples looked at. The marking commentary for this unit considered a range of marks across the levels and referenced the key areas. In the evaluation element, all candidates responded to the seven stipulated questions showing an understanding of key concepts and process of construction. It was disappointing to see that a limited range of technologies was employed, especially by the top candidates who posted lengthy written analyses instead. However, the marking accurately acknowledged this and the centre is encouraged to direct candidates to explore an even wider range of applications in future submissions, in order to demonstrate their understanding with more depth and creativity so that they can achieve the very highest marks.
Overall, it is clear that the candidates are well supported and that they respond positively to this. It was a pleasure to moderate a well-organised centre. Thank you.
G324 Advanced Portfolio in Media
Comments:
The Centre is to be thanked for the speedy submission of coursework. The Centre’s comments on the coversheets were detailed and referred to the assessment criteria. The blogs were clearly laid out and candidates had structured their blogs so that it was very straightforward finding the various elements of the unit, again facilitating moderation. In the main, candidates showed clear evidence of planning and research which examined all three elements of production –main production and ancillary materials. The Centre marked accordingly where such evidence lacked detail.The Centre is to be congratulated on submitting an interesting range of short films. To a greater or lesser degree of success candidates paid attention to pace of editing, mise en scene and choice of shots. There was good use of sound (e.g by candidate 2314) to help create atmosphere. Ancillary tasks were also competently handled with some excellent posters being produced. The review pages were less successful. The candidates’ evaluations were mixed in their quality and approach. The specification states that candidates should view their evaluation as a “creative task and the potential format chosen should be exploited through theuse of images, audio, video and links to online resources". Whilst some of the evaluations reflected the spirit of the specification as outlined above (for example those of candidates 2553 and 2318) other evaluations tended to rely on essay format.
The Centre should pay particular attention to this in future years and should encourage all of its candidates to
adopt a more creative use of technology in presenting their evaluations.
The Centre correctly applied the assessment criteria to all sections of the unit.
I have also uploaded the moderator's comments for unit G321 (Foundation) and G324 (advanced). Our centre marks were not changed - I will give you all an individual breakdown of your marks when I next see you. I will be referring to both of the reports in the first lesson I have with you in order for you to set clear targets for your Advanced Production Portfolio. On our youtube channel - wymondhamhighmedia I have started to add some of our commentaries which I've lifted from the front sheets we have to fill out.
G321 Foundation Portfolio in Media
Comments:
Thank you for the prompt submission of the centre’s entries for this series. The work was uploaded onto a central hub, which was fully accessible for the moderation process and was very ‘user friendly’. Work was clearly labelled and easy to navigate and the centre’s Youtube channel was insightful.
Candidates submitted work from the video brief which was presented on individual blogs. The centre’s comments were clear and referred to the appropriate mark descriptors. Comments also explained how marks had been allocated to individual candidates and included some personalised statements, which is encouraged. Marking was considered to be generally in line with the agreed national standard for this unit.
In research and planning, there was a range of evidence in place which suggested that they had embraced the spirit of the specification. I believe that candidates could have added more variety of presentation to their blogs with a more creative use of ICT, but is was still clear to see that the final artefacts were the products of detailed research and planning.The video work made good use of forms and conventions which made them clearly readable as openings to films within their chosen genre. There was some exemplary camera and editing with a close amount of detail give to sound and foley recording (candidate 3029), excellent to see at AS level. Representation was addressed particularly well through the careful use of camera work and there was a careful consideration of mise-en-scene across all the samples looked at. The marking commentary for this unit considered a range of marks across the levels and referenced the key areas. In the evaluation element, all candidates responded to the seven stipulated questions showing an understanding of key concepts and process of construction. It was disappointing to see that a limited range of technologies was employed, especially by the top candidates who posted lengthy written analyses instead. However, the marking accurately acknowledged this and the centre is encouraged to direct candidates to explore an even wider range of applications in future submissions, in order to demonstrate their understanding with more depth and creativity so that they can achieve the very highest marks.
Overall, it is clear that the candidates are well supported and that they respond positively to this. It was a pleasure to moderate a well-organised centre. Thank you.
G324 Advanced Portfolio in Media
Comments:
The Centre is to be thanked for the speedy submission of coursework. The Centre’s comments on the coversheets were detailed and referred to the assessment criteria. The blogs were clearly laid out and candidates had structured their blogs so that it was very straightforward finding the various elements of the unit, again facilitating moderation. In the main, candidates showed clear evidence of planning and research which examined all three elements of production –main production and ancillary materials. The Centre marked accordingly where such evidence lacked detail.The Centre is to be congratulated on submitting an interesting range of short films. To a greater or lesser degree of success candidates paid attention to pace of editing, mise en scene and choice of shots. There was good use of sound (e.g by candidate 2314) to help create atmosphere. Ancillary tasks were also competently handled with some excellent posters being produced. The review pages were less successful. The candidates’ evaluations were mixed in their quality and approach. The specification states that candidates should view their evaluation as a “creative task and the potential format chosen should be exploited through theuse of images, audio, video and links to online resources". Whilst some of the evaluations reflected the spirit of the specification as outlined above (for example those of candidates 2553 and 2318) other evaluations tended to rely on essay format.
The Centre should pay particular attention to this in future years and should encourage all of its candidates to
adopt a more creative use of technology in presenting their evaluations.
The Centre correctly applied the assessment criteria to all sections of the unit.
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