Think this is us - from the Chief Examiner's Report (June 2010)

From the section on G322 - Question Two Audiences and Institutions.

Magazines

There were some strong responses in this area, with Candidates exploring both the advantages and disadvantages of technology for institutions and audiences – notably the Internet and the proliferation in online content. Candidates recognised the issues for institutions in moving to online content – although cover sales are lost, there is the opportunity to create a loyal online readership and boost advertising revenues.............


There were some excellent Candidate responses using the NME website as an example and citing the following areas in response to the set question: audience interaction; the use of live music broadcasts; podcasts; the availability of downloads; how band news can be current and updated; the use of blogging; convergence; the NME having it’s own radio and TV station and the use of Facebook and other social networking sites to promote itself and to gain feedback about its audience’s wants. The idea of global distribution and the fact that NME has developed into a brand was also discussed with great confidence and demonstrated how Candidates engaged with the question set.