Year 12 Periods 2/3 Magazine Industry

Sorry that I am not in today......please use the time productively and do the work set.


Period 2

Media Ownership

Make sure you have created a fact sheet on TimeWarner (this should have been done over Easter). If you haven't done so follow the prompt questions below:

TimeWarner is a major media conglomeration with a large portfolio of media companies across the globe - go to the company website and find out:

1. What does the company's mission statement reveal about the aims of Time Warner?
2. Which other media companies do they own?

Why did Time Warner buy IPC media? What benefits are there to both the company and consumer?

More recently, Time Warner has indicated its plans to ditch its publishing wing and 'spin off' IPC media. Why do you think they want to do this?

Extension task

What do you think the benefits are for a media company like Time Warner to have a portfolio of companies spread out across the globe?

- Think potential for production and marketing synergies.......

What are the potential benefits to the consumer of having such large, powerful media companies owning the major share of media production across the planet (oligopoly)?

Conversely, what are the potential disadvantages?

Period 3

Now, spend 10 - 15 minutes updating your essay plan for the following question on media ownership
 then give yourself 45 minutes to write your response.

Discuss the issues raised by media ownership in the production of media texts in your chosen media area. 

Please leave your responses by the computer at the front of the room.

Mrs B