Rupert Murdoch
In 1980, the aspiring global media baron Rupert Murdoch turned to the president of his U.S. newspaper operations, Donald Kummerfeld, and made a bold prediction.
"Someday, Don," Murdoch said, according to Kummerfeld, "all news — and advertising — will be delivered digitally. There will really be no need for paper and ink."
Discuss Murdoch's prediction in terms of the magazine industry and the way in which it has responded to the challenges of publishing magazines in the digital age.
Time allowed 45 mins - you may refer to your homework notes on developments in digital magazines.
http://freyamarie-21.blogspot.com <-- my new blog as I forgot my other password etc.
ReplyDelete