1. Read MAGAZINES GET READY FOR TABLETS
Answer the following question:
Explain the significance of new technological hardware for the magazine industry in light of the downward trend in audience numbers for traditional print editions.
2. Read the TimeWarner press release from July 2001.
What did the purchase of British publishers IPC Media bring to the existing portfolio of TimeWarner companies?
3. Find out how many copies of NME (New Musical Express) were sold each week in the 1960s and 1970s (see Wikipedia article on the magazine).
4. What is the current circulation of the magazine?
Now read the second TimeWarner article and then visit NME.com.
5. How does the website attract its audience?
6. Why might people still want to buy a hard copy of the NME magazine?
GROUP TASK
Working in 3s/4s.
1. Create a detailed essay plan which addresses the following question.
Is the magazine industry in terminal decline? Discuss.
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