Media convergence - things ain't what they used to be.....

Questions

1. What do you understand by the term MEDIA CONVERGENCE?
2. What benefits might MEDIA CONVERGENCE confer on both consumers of the media and producers of the media?
3. How has the magazine industry responded to developments in new media technologies in terms of the distribution of content since the 1990s? (In order to answer this question you must follow links on MAGFORUM to the section on DIGITAL MAGAZINES)